Biden's Strategy for the 2024 Election

The Biden campaign is strategizing to shift the focus of the 2024 election away from Biden himself and more towards a contrast with Trump. Some of the younger aides have humorously referred to it as knowing when to go "full Hitler," signaling a more direct comparison to the leading Republican candidate's speeches and actions rather than simply parroting him. They believe that the current campaign has Biden essentially running against himself, with his approval ratings under 40% and internal Democratic disagreements about his handling of certain issues. As the Republican primary campaigns begin, the Biden team sees an opportunity to influence media and influencers to think about the race on their terms.